← Back to browse
Health & Fitness· 📍 Beirut
Reform Beirut
Boutique reformer Pilates in the heart of Achrafieh
Raising
$90,000
Raised so far
$40,000
Min. investment
$7,500
Max. investors
12
Total deal size
$115,000
Stage
Idea stage
About the project
Reform Beirut is a boutique reformer Pilates and wellness studio offering small-group classes (max 8 people), private sessions and physiotherapy-led rehab programs. Targeting Beirut’s fast-growing wellness market, the studio pairs certified instructors and premium equipment with a members-first community model built on monthly memberships and class packs.
Business plan
Open a 180 m² studio with 8 reformers. Revenue comes from memberships, class packs, private sessions and physio partnerships. Scale via a second location and a teacher-training certification once the first studio passes 220 active members.
Use of funds
- Reformers & Pilates equipment$46,000
- Studio renovation & flooring$34,500
- Branding, app & booking system$15,000
- Launch marketing & working capital$19,500
Revenue projections
| Timeline | Revenue | Profit |
|---|---|---|
| Year 1 | $210,000 | $28,000 |
| Year 2 | $340,000 | $74,000 |
| Year 3 | $460,000 | $120,000 |
Timeline & milestones
- Fit-out & instructor certificationSep 2026 – Nov 2026Renovate the studio and certify the founding instructor team.
- Lease & designJul 2026 – Aug 2026Secure the Achrafieh space and finalize the studio design.
- Soft launch & membership driveNov 2026 – Dec 2026Founding-member campaign and grand opening.
Key metrics
- Break-even
- Fixed costs ~$11,000/month. Average member pays $130/month; break-even at ~95 active members, expected by month 9.
- Profit split
- 18%
Meet the founder
Interested in this opportunity?
Contact the founder on 9173319381, or message them in the SAWA app.